Which site is best for business blogs? I prefer WordPress’s powerful editing tools. I seem to get better “following” on LinkedIn. What is your advice, comments, suggestions, or ideal solution?
WordPress is a content management tool service that is excellent tool for writing blogs and creating consistent, stylistic web pages. It has basically eliminated much of the need for IT departments to create standard variable content for their websites. For example companies like CNN, Forbes, Vogue, MTV news, The Rolling Stones, Facebook , NASA use it to create content for their websites. There are 17 blog post every second of every day from WordPress and it’s wired into everything with over 45K plugins. All of this comes from a company with 449 employees.
Alternatively, LinkedIn blogs are simple with a single style sheet, text, pictures, and video. It is more of an expanded status than a blog and definitely not a content management service. LinkedIn is popular with over 500M users with about 40M being students. That is an impressive journey from being 4,500 members in 2003. LinkedIn is big with over 10K employees in 30 cities around the globe and providing 24 languages. They’ve made a long journey from being just “business Facebook.” That doesn’t even include the impact from the Microsoft acquisition.
I liked LinkedIn because their blogs seem to get the most notice and response. Even when I link my WordPress blogs to LinkedIn, they don’t get the same notice. I think it is because WordPress blog looks no different than any other web link on LinkedIn. I like WordPress because it is a great writing and content tool. I like having my own style, colors, indexes, and other features. For me, the ideal solution would be to have WordPress as the blog engine inside of LinkedIn. Maybe it’s a plugin that I just haven’t yet found. Something else for my “to do” list.
What do you suggest?